About Pirelli Tyre
For over a century the history of Pirelli has been the history of the car.
A history built on high performance tyres, in which Pirelli is the world leader in both original equipment and the aftermarket:
with 24 factories in 12 countries around the world.
Presently Pirelli Tyre is the operational
holding company for a group involved in the design, development, manufacturing and marketing of tyres destined for various
types of vehicles: cars, light vehicles and motorcycles (Consumer sector, 70% of revenue), buses, trucks, agricultural and
earth moving machinery, and the production and marketing of steelcord (Industrial segment, 30% of revenue).
Within this market, Pirelli Tyre focuses in particular on the high-end segments characterised by elevated technological
contents and high performance. These are segments in which Pirelli has established itself in positions of leadership with
regard to both its car and motorcycle tyres: Pirelli tyres are today seen as synonymous with quality, emotion and ultimate
performance.
Drawing on its technological expertise, the group has consolidated working
relationships with the world's leading car and motorcycle manufacturers; partnerships that have translated into a number
of homologations for models from all the leading automotive firms.
